It remains to be seen what kind of endorsements Lee will cash in on, but the 18-year-old will have no shortage of options to take advantage of. With each Olympic federation interpreting the provision in its own way, there are regulatory questions that need to be sorted out. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. All rights reserved (About Us). Her father Yeev Thoj is a healthcare worker while her mother immigrated to the United States of America. Also, Lee and her teammates competing in college could join Biles in an ad for Athleta and profit from it as long as it doesn't violate the confines of the trademark of their respective colleges. Rule 40 is still a work in progress, according to Brant Feldman of American Group Management, which represents Olympic and Paralympic athletes for endorsement deals. Her breakthrough came at the 2019 US National Championships. What a winner! As a result of her partnership with Pearson+, she has reportedly been able to. Tags: Recent News Editorial Box. From Sunisa Lee to taekwondo, an Olympic gold can mean a lifetime of opportunity for athletes. ICE Limitations. At least 10 dead after winter storm slams South, Midwest, The Saturday Six: Dental device controversy, scientist's bug find and more, Indonesia fuel depot fire kills 18; more than a dozen missing, Biden had cancerous skin lesion removed last month, doctor says, Tom Sizemore, actor known for "Saving Private Ryan" and "Heat," dies at 61, Defense lawyers in Idaho killings case want gag order kept, Alex Murdaugh sentenced to life in prison for murders of wife and son. If NIL rules hadnt changed, she would not be able to do any of the things we are talking about. Tom Green is an Auburn beat reporter for Alabama Media Group. She plans to compete at Auburn in the meantime, which also adds to her earning potential with the emerging name, image and likeness market at the college level. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. Enjoy a discount of $8 per adult and $4 per child when you purchase tickets for "Victor et le cadeau des songes" presented from June 30 to August 20, 2023,closed on Monday and Tuesday.. As a couple, with friends or with family, take a moment to appreciate our nature park, our puppet interpretation center, have a picnic or eat at our restaurant "Le Vieux Moulin". For Sunisa Suni Lee and Caeleb Dressel, two of the Tokyo Olympics breakout stars, the road to Paris 2024 is paved with riches. Action Network said its list "not only shines light on some incredible emerging talent, but illustrates the changing face of college sport in the U.S.". And youth is on their side. Please note that this form cannot be used to reset your Google or Facebook password. These Celebs Love Posting Naked Photos, Brad Pitt and Angelina Jolie's Teen Daughter Shiloh's Transformation, Brit Awards 2023 Best, Worst Dressed Celebs: Red Carpet Photos, Her Swimsuits Don't Lie! Gymnasts had to choose between accepting endorsements or college scholarships. 1.7M followers. For example, when Nike was an official sponsor of the Olympics in years past, an athlete like Biles wouldnt have been able to wear Athleta gear at the Games. As of Thursday afternoon, Lee has surpassed 706,000 followers on Instagram and nearly 73,000 on Twitter numbers that will surely continue to grow. Sunisa Lee, of the United States, performs on the floor during the artistic gymnastics women's all-around final at the 2020 Summer Olympics, Thursday, July 29, 2021, in Tokyo. Team USA Gymnast Sunisa Suni Lee took home the gold medal in the all-around competition at the 2021 Tokyo Olympic Games on Wednesday, July 28. The slot was $4.547 million, and House ended up signing for $5 million. The. University of Central Florida sprinter Samieryah Bradwell signed a $10,000 deal with Sam's Club last month. Really ready. Set on an island in the Saint Lawrence River, in Canada's Quebec province, Montreal is a historic, yet modern city, known for its European flair, vibrant nightlife, superb cuisine, cultural diversity and joie de vivre (zest for life). Are you a print subscriber? She has been in contact already with Auburns compliance department, and Graba acknowledged that Lee will certainly need an agent to work with her on endorsement opportunities. She needs the rest. Sunisa Lee's father, John Lee, celebrates his daughter's Olympic gold as she is presented the medal on television at a watch party in Oakdale, Minn., Thursday. After shedding a few tears of joy at the conclusion of the all-around final while her family watched in celebration back home, Lee sought out the silver medalist, Brazils Rebeca Andrade, and congratulated her. A star like this is also relatable to others, and when he breaks down and shows emotion like that, hes relatable.. From all her earnings, medal victories, and salary, Suni Lee has an estimated net worth of $3 million. Dressel, who grew up in Green Cove Springs, Florida, and swam at the University of Florida, found his way to the podium five years ago in Rio. Thats the premier event; you win that, youre the best gymnast in the world, Dorfman said. Its way more complicated than that, Feldman says. Register for a free SBJ account to unlock one extra article per month. Olympic athletes are paid $37,500 per gold medal, $22,500 per silver medal and $15,000 per bronze medal, according to a 2018 report from CNBC. Regardless of where her career continues, marketers expect sponsors to line up to work with Lee the way they did for Biles back in 2016. That shes only 18 also means shell be 21 when the next Summer Olympics come around in 2024, leaving the possibility for her to defend her gold in Paris. How do you put a price tag on that?. One of our team members will be happy to provide pricing guidance . The superstar gymnast now earns several million dollars a year off the mat from sponsors, including Athleta (after several years as a Nike athlete), Visa, United Airlines, Oreo and Core Power protein shakes. Sunisa Lee's life changed the second she placed a gold medal around her neck. Winning an Olympic gold medal in the women's all-around competition is the most coveted title in gymnastics. The NCAAs changing of NIL rules to allow student athletes to have an agent really affected Lee in a positive way. Gold medallist Sunisa Lee of the United States poses on the podium after winning the Women's Individual All-Around, July 29, 2021, in Tokyo. However, the elite athletes net worth is a bit of a mystery. 152 posts. Lees performance on the worlds biggest stage propelled her into another stratosphere among college athletes all before she even steps foot on Auburns campus this fall. A day after a thrilling victory in the women's all-around, the St. Paul gymnast insisted she's ready to go to start her college career at Auburn. And while the incoming freshman may now decide to forgo the NCAA ranks, as many Olympians doBiles had verbally committed to UCLA before the 2016 Olympics, eventually opting to instead turn proLee no longer has to choose between endorsement deals and college eligibility. Shes a million dollar baby, Vince Thompson, founder and CEO of sports and marketing agency MELT, said in an interview. Everyone had been expecting Simone to win, and [Lee] stepped up. As an Asian-American and the first Hmong-American to compete in the Olympics Lee also finds herself uniquely situated to put a face to a community that may be underrepresented, and certainly one that has faced increased discrimination of late. As you can imagine, she was inundated with a bunch of requests and a bunch of people trying to get access to her. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Advance Local. Family and friends react as Sunisa Lee wins the gold medal in the womens gymnastics all-around. Its yeah, this is huge Its the biggest event of the Olympics. This site is protected by reCAPTCHA Enterprise and the Google. Lindsay Rittenhouse Adrianne Pasquarelli Back after returning from Tokyo, she partnered with the Pearson+ app to boost her earnings. Send us a tip using our anonymous form. 2023 Sportico Media, LLC. Theres just lots of ways she can cash in right now.. Moreover, her flexibility and smoothness in routines are a must-watch for fans all over the world. Known for her skills at a very young age, Lee started competing in 2016 at the U.S. Classic. She is the favorite to win gold on bars, which is her best event, and she is expected to vie for a medal on beam as well, with Graba saying she is fully capable of gold.. Sunisa Lee's gold medal in the women's gymnastics all-around might be worth seven figures. Sports business experts have told CBS MoneyWatch the wave of sponsorship deals are still in their infancy, but ultimately it could add up to spectacular income for at least some of the young athletes. product endorsements, or corporate entertainment. Olympic athletes are paid $37,500 per gold medal, $22,500 per silver medal and $15,000 per bronze medal, according to a 2018 report from CNBC. Lee didnt flinch under the pressure, turning in the performance of a lifetime with a total score of 57.433 to hold of Brazils Rebeca Andrade for the gold. Sunisa Lee competes on the vault during the women's U.S. Olympic Gymnastics Trials Sunday in St. Louis. "Supporting these athletes gives us a chance to connect with members in a new way, support students and rally behind many under-represented collegiate sports," Sam's Club chief merchant Megan Crozier said in a statement. They both came at a perfect time, Delpy Neirotti says, adding, Its going to be advantageous for both of these stars in terms of commercial value., This is a BETA experience. Or Gabby Douglas, who in 2012 got a custom Barbie and deals with Honda, Subway, and Smoothie King. You become the face of the sport, raking in sponsorship deals. Full Spectrum Services LLP 2022 | All Rights Reserved. 49 print issues delivered to your home or office. Thats something that Auburn is prepared for. Rick Burton, Syracuse University professor and former chief marketing officer of the USOPC, also puts Lees immediate earnings in the million dollar range. Its something that would have been unheard of in gymnastics prior to this year, but with the NCAAs recent change in name, image and likeness rules, its a new reality for both Lee and Auburn. American gold medalist Sunisa Lee and college basketball star Shareef O'Neal, son of L.A. Lakers legend Shaquille O'Neal, sit atop a list of 30 athletes who sports-betting analytics firm Action. Bei der Nutzung unserer Websites und Apps verwenden wir, unsere Websites und Apps fr Sie bereitzustellen, Nutzer zu authentifizieren, Sicherheitsmanahmen anzuwenden und Spam und Missbrauch zu verhindern, und, Ihre Nutzung unserer Websites und Apps zu messen, personalisierte Werbung und Inhalte auf der Grundlage von Interessenprofilen anzuzeigen, die Effektivitt von personalisierten Anzeigen und Inhalten zu messen, sowie, unsere Produkte und Dienstleistungen zu entwickeln und zu verbessern. She was only bested by another gymnast, LSU's Olivia Dunne, who topped the list with 2. . 1 hour 13 min ago, By Sports agent Blake Baratz on what Suni Lee's win means for her brand. News provided by The Associated Press. . F1 and IndyCar start their seasons, the Rams partner with KAGR and Athletes Unlimited celebrates its anniversary with an expanded Nike partnership. If you look at the setup of the storythe greatest of all time bows out and she steps in, wins the gold, gives hopes and dreams to every little girl in Americashe represents hope and aspiration, and thats massively valuable. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. Sorry, something went wrong with the copy but here is the link for you. Klicken Sie auf Alle ablehnen, wenn Sie nicht mchten, dass wir und unsere Partner Cookies und personenbezogene Daten fr diese zustzlichen Zwecke verwenden. Flight + Hotel (+Car/Transfers) Flight + Car. He didnt waste the opportunity to showcase his talent this time around, setting either a world record or an Olympic record in all three of his individual events. After her successful events in Tokyo, she took part in the famous Dancing With The Stars competition. In the list dominated by football players, Sunisa ranks tenth, with a market valuation of $1.5 million. 1.7m Followers, 376 Following, 152 Posts - See Instagram photos and videos from Sunisa Lee (@sunisalee) sunisalee. What Simone Biles Olympics exit means for sponsors, Athleta plots expansion with Simone Biles deal and new chief brand officer, Agency IP investments are growingclient frustrations are among the reasons why, Why a stronger freelancer-agency relationship is critical for success, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. "America was waiting for this hero," adding that her estimated sponsorship potential right now is above seven figures. Longer term, her gold is even more valuable. Legal Statement. TOKYO With a thrilling gold-medal performance in the women's all-around gymnastics competition here Thursday, Sunisa Lee has become one of the biggest stars in the world coming out of these. Sunisa Phabsomphou was born on March 9, 2003, in Saint Paul, Minnesota. None of them competed collegiately, opting to turn professional in an effort to cash in on their newfound celebrity. "This is actually a potential success story because she doesn't need to leave college in order to continue to have a presence on the national stage and reap the rewards of that from a financial standpoint," Benders says. Lee says while she knows she'll have some endorsement opportunities ahead for her, she . allow college athletes to strike deals with brands that use their name, image and likeness. So it'll be really exciting for me when I can just, like, go out and do stuff.". After Biles won the all-around gold medal in the 2016 Olympics one of four golds she took home that summer she reportedly earned more than $4 million in endorsement deals. Lees win in the all-around could be leveraged for as much as $10 million over the young athletes lifetime, Burton said. But her impending haul off the mat is actually worth much more. Hence, with all that in place, she could be making $100,000 in a jiffy. Furthermore, she won two more medals in Tokyo to the delight of most fans. It's been proclaimed the most exciting two minutes in sports. Understandably as an Olympic hero, advertisers have been gravitating toward her. 1 high school prospect, shortstop, Matthes co-leads the division with WME agent and partner, We are very committed to growing this baseball division to be the best division in baseball, Matthes said. The U.S. Olympic and Paralympic Committee puts a $37,500 sticker on a gold medal, which Lee will take home alongside $22,500 for the silver she helped Team USA earn in the team event and any other prize money she may earn for making the podium in the individual events. "Smash the cap", Millions of Americans nearing retirement age with no savings, Vast majority of U.S. homes are unaffordable to the average buyer, Difficult economy and loneliness forces some retirees to move in with family. Follow him on Twitter @Tomas_Verde. She won three Olympic medals during her first-ever games at the 2020 Tokyo Olympics, clinching one gold, silver, and . 2023 Leaders Group. Its not just the medal that makes her marketable, though, but the pedestal on which fans have long put top U.S. gymnastsfrom Mary Lou Retton to Nastia Liukin to Gabby Douglas to Biles. America loves champions, but they especially love meeting new celebrities, who emerged against difficult odds.. 2021 CBS Interactive Inc. All Rights Reserved. In the past, the only option brands had to associate with college-bound Olympic gymnasts was to sponsor entire college athletic departmentsa move that often did not align strategically, Thompson suggests. We are very committed to growing this baseball division to be the best division in baseball, Matthes said. Jade Carey will attend Oregon State, Jordan Chiles will start at UCLA, and Grace McCallum will go to Utah. But it has worked out tremendously for people like Simone Biles and Michael Phelps and Katie Ledecky.. Lee and Carey's teammates, including Simone Biles, who withdrew from the individual competition to focus on her mental health, were seen Thursday in the stands in Tokyo cheering on Lee and Carey. I cover the intersection of sports, business and technology. Shes a million dollar baby, Vince Thompson, founder and CEO of sports and marketing agency MELT, said in an interview. Videos Tagged. Her mother's long-time partner John Lee bred her throughout her life as she keeps his surname. Life & Style is part of the a360media Entertainment Group.Copyright a360media 2023. On3 NIL, which tracks college athletes' NIL deals, estimates Lee's market value of $1.5 million. I want to be able to do everything. Now she actually gets that shot.. American gold medalist Sunisa Lee and college basketball star Shareef O'Neal, son of L.A. Lakers legend Shaquille O'Neal, sit atop a list of 30 athletes who sports-betting analytics firm Action Network believes could rake in hundreds of thousands of dollars based on their social media reach alone. But beyond their competitive success, both Lee and Dressel fit the mold of what Delpy Neirotti calls the ideal Olympian, with brands naturally gravitating to athletes who demonstrate humility, graciousness and family values. 7 pick in the 2018 NFL draft, an average of $43 million a year. Fill out a booking request form for Sunisa " Suni" Lee, or give us a call at 866-218-5263 to discuss your event. Its a dream scenario., Team USA Prepares for What Could Be Baseball's Last Shot at Summer Olympics, NBC Scrambles to Compensate Advertisers as Olympics Ratings Tank, In Court, Olympic Ticket Seller Calls Refund Lawsuit a 'Shakedown'. Sunisa Suni Lee, often known as Suni Lee, is an artistic gymnast from the US. Gabby Douglas (2012) and Simone Biles (2016), future Auburn gymnast Sunisa Lee is prepared to make history when she . She's in no hurry to find out. Her incredible showing during the championship event has made her an American hero and fans are curious how much money the Minnesota native makes from her gymnastics career. I just didnt want to see myself fall back, she told Elle at the time. There are classes to get to. Dressel likely has another Olympics run left as well: He will be 27 at his next Olympic Games. Her phone practically melted from her notifications on social media from random well-wishers to actress Reese Witherspoon. Verified. The fact that she sort of stepped up and won gold amidst all this controversy and issues about mental health and the pressure involved she was just under a microscope, and she came through.. For example, if Shareef were to sign a sponsorship deal, his existing Instagram account could earn him $10,820 per sponsored post, according to the Action Network report, the most by any other athlete on its list. Sunisa Lee of Team United States poses with her gold medal after winning the Women's All-Around Final on day six of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 29, 2021 in Tokyo, Japan. Lee could become the first true litmus test for athletes in traditionally nonrevenue college sports. Before she took home those accolades, Suni won big at the 2017 Pacific Rim Championships in Medelln, Colombia. She introduced herself to the world as one of the faces of USA gymnastics, right up there with all-time great Simone Biles, and in that moment as she glanced down at that hard-earned gold draped around her neck she also became the new face of the NIL era of college athletics. All Rights Reserved. Sunisa Lee of Team United States poses with her gold medal after winning the Women's All-Around Final on day six of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 29, 2021 in. Hotel + Car/Transfers. Lees win in the all-around could be leveraged for as much as $10 million over the young athletes lifetime, Burton said. That is really a testament to Josh and how hard hes worked to establish himself as an MVP-caliber player at such an early stage in his career and with two years left on his rookie contract.. She's getting a bit of a crash course on the finer points of the rules surrounding NLI. The news, analysis and community conversation found here is funded by donations from individuals. Regardless of where her career continues, marketers expect sponsors to line up to work with Lee the way they did for Biles back in 2016. What they have is a short runway to Paris, and they have so much momentum right now that it could be carried through the next three years to add value to them, says Lisa Delpy Neirotti, director of the sports management program at George Washington University. NCAA rules will limit her practice time. I dont think it was too challenging, especially when you look around the league and see most teams are still rewarding their top players, CAA Sports Patrick Collins told SBJ. "There's a pro league for gymnastics, it's just endorsements," Jeff Graba said. However, a key caveat of the new ruling is that non-Olympic sponsors cant mention the Games in their brand advertising, so as to maintain Olympic sponsor exclusivity. "It's a win-win.". Thompson said he could see Lee following in Biles footsteps, signing with a brand like Gap-owned Athleta or Canadian athleisure company Lululemon. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. Lee's victory came with a total score of 57.928, continuing the U.S. women's all-around win streak going back to 2004. Sunisa is the only player from Auburn, whereas Bronny James tops the list with a valuation of $7.3 million. As everyone predicted, Sunisa Lee has become a big name in the endorsement deals in college sports. And now, Lee and Dressel are poised to cash in. By That number continued to grow as Biles brand and legend expanded. (AP Photo/Gregory Bull)AP. Its all good. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Burton also noted that as an Asian American athlete, Lee also embodies diversitya valuable attribute to marketers today. "So I feel like if I were to go pro, it would have to be like something like really good.. Bradwell was one of 10 college athletes that Sam's Club signed to a deal, the retailer said, including Southern Methodist University soccer player Sam Estrada and Georgia State University wide receiver Sam Pinckney. Lee, who is 18, was not previously represented and is about to start her freshman year at Auburn, where she is on the gymnastics team. But everybody at the top of WME and Endeavor is committed to growing this division and making it the best it can be.. . You may unsubscribe at any time. Brands that want to work with Lee in the immediate aftermath of Tokyo will pay a premium due to her demand, which means cash in her pocket and continued visibility that Burton said creates a sustainable revenue stream for Lees future. Nurse License Verification. During that competition, she claimed the gold medal for uneven bars, the silver-medal in the all-around competition, and won the bronze medal for the floor competitions. / MoneyWatch. At CAA Sports, clients are represented by multiple agents. Tokyo Olympics 2020, Despite Winning Olympic Gold, Simone Biles Teammate Felt Happy After Being a Lees team is seeking deals with brands that are authentic to Lee as a person. S&S represents Russian-born American gymnast Nastia Liukin, who was the 2008 Olympics all-around champion, and Liukin made the introduction to Lee. Action Network based its figures off of an estimate of $0.004 per Instagram post, per follower, which the platform says is the average price the typical social media influencer earns for brand deals with consumer goods and service companies.