Interesting was in Lux Row today and not one mention of it. The move has been met with serious opposition by some fans. Tons of bottles out though. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. When compared to the lineup of other wheated bourbons, that price is hard to beat. Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. However, the addition of ice makes things a little better. Weller. However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. Rebel Yell - the Next Chapter in A Storied History Perhaps as a result, availability is limited, and prices may vary. Award-winning Rebel Yell bourbon dates back to 1849. The standard price of Rebel Yell used to be right around the $12 mark. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. At last it grew too dark to fight. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. A big, round body with a palate that follows the nose - honey . In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. This is just the case for bourbon. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. But Racer 75? One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. Confederate soldiers may have imitated or learned the yell from Native Americans. The 10 yr is rebranded on the desktop site. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. In the glass, Rebel Yell Bourbon Whiskey is the color of old gold with a light-golden hue and moderate legs at 80-proof. The Rebel Yell Bourbon Review: Who's it Distilled For? Alcohol: 50%. The people that rebelled against the United States because they thought they should be able to own people are bad. The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. Privacy Policy. It is often enjoyed neat or on the rocks. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. . Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . As this article mentioned the rebel yell is not an offensive name. Well see if this changes soon now that Lux row Distillers hits the four year mark. ago One is softer DonutBourbon 6 mo. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. Sorry, I missed that. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). Dont sleep on this wheated bourbon with Stitzel-Weller lineage. For more information, please see our Good Lord, people. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. It was renamed in 2011 after being sold to the Luxco company. . Its a cheap bottle of whiskey and it tastes like one, too. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! Rebel yell - Wikipedia After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. That's how we are supposed to do this right? Rebel Yell American Whiskey tries to hedge its bets and give consumers both rye and bourbon, but it succeeds in neither respect. Has something happened to them, or is my state just not able to get it anymore. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. The original name of the company was W.L. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. Lets take a look at how much a bottle of Rebel Bourbon will cost you. Rebel Kentucky Straight Bourbon Whiskey - Master of Malt The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. The new Rebel Yell look (image via Luxco). Powered by Invision Community. Theres a couple things to expect from a bottom shelf whiskey. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. By using this site, you agree to our Terms of Use. Rebel Whiskey is one of the most widely available wheated bourbons in the United States. NGL the name was off putting and should have been changed decades ago. 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. It was on Dixie Highway so, naturally, we were the Rebels. Okay, so this isnt a great sip, but not awful either. Rebel Yell Kentucky Straight Bourbon Whiskey, 70 cl - Amazon After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. Some Texas units mingled Comanche war whoops into their version of the yell. Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. Confederate Defeat Re-examined". That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. The last thing, and maybe most important, is a low price tag. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. They recently dropped the "Yell" from the name. You caved! [2] One description says it was a cross between an "Indian whoop and wolf-howl". Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. Rebel Yell is way better name than Racer75. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. My favorite coasters are B&M hypers and gigas. Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. "Rebel Yell will always be Rebel Yell. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. Check out what we are up to! Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. History of Rebel Yell in America - Dram Devotees Not sure why it shows the old one on mobile. With the updated packaging,now is the perfect time to capitalize on thismomentum. . Fifty years later, that pissed off quite a few people. Edit: Watching this yo-yo up and down has been hilarious. I am curious why the rebranding. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. In 2019 Rebel Yell began rebranding. Rebel Yell 100 Bourbon Review | Breaking Bourbon Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. Rebel Yell Kentucky Straight Bourbon Review | Breaking Bourbon Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. By 1984, Rebel Yell was distributed nationally. Management can rename it all they want. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). The rebel yell has also been likened to the scream of a cougar. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. Thats just awful. Rebel Yell is one of those old throwbacks. These bottles may appeal to those looking for a private-label wheated bourbon experience. I can appreciate why some people are upset though. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. It was becoming my go to, especially for its price point. While its still available for under $15, you may have more trouble finding it at the price. I dont remember ever seeing any historical theming or educational features. Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. Rebel Yell: A History Of The Civil War's Most Famous Bourbon Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. The W.L. A wheated bourbon. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. Saint_Thomas_More 2 yr. ago Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. I had to do some sleuthing to see what you were referring to. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. For Blood Oath Pact No. Rebel Yell Single Barrel 2017 Release. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. Idol got the idea to name the album "Rebel Yell" after attending a party with The Rolling Stones. Is Rebel Bourbon good whiskey? NOTHING was wrong with its name! Rebel Bourbon is a decent intro into wheated bourbon, however. Luxco was a relatively small NDP and rectifier. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. Katelyn is a freelance writer in Portland, Oregon. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. And he said, "Well if you don't pick it up we're thinking of picking it up." [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. And hes worked with startup brands to turn local enthusiasm into national recognition. As a result, to avoid further confusion, we used the names interchangeably throughout this post. Landon Sampsell We will never go there again. I guess Billy Idol needs to rerecord "Rebel Yell." There is no doubt that wheated bourbon is one of the most underappreciated flavors. Especially for those of us from the south. Kings Dominion's explanation makes no mention of any political reason for changing the name from "Rebel Yell," known as the battle cry of Confederate soldiers in the Civil War. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! As a note, we compare prices from various Total Wine locations across the US. Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. Rebel Yell was a term used to describe the battle cry of the confederate army. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt These newpackaging and name changes now provide amore consistent and cohesive brand familylineup at retail. This unique style offers hints of honey and butter followed by a . It was not that; it was the Southern war cry."[10]. The yell has often been linked to Native American cries. Its got a strong, bold flavor thats not for the faint of heart. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Do you wish theyd keep the name. So OK, change the name. From there, most bourbons will contain malted barley, and rye. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. Where is Rebel Whiskey made? This may be one of the most underappreciated wheated bourbons available. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. The Lux Row Distillery filled its first barrel three years later, in January 2018. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. To be truthful, this kinda pisses me off. Use of the "Southern war cry" precedes the Civil War. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. I live in Alaska, by the way. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. Rebel Yell whiskey is produced by Luxco. What does it taste like? While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. It's those quiet rebels you really have to worry about. It wont be undone but it was a mistake to change the name of an icon! BrokeCal, Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle.