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James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . You dont have a Christian Science Monitor We change lives. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. "You don't have to glob it on," RuPaul agrees. I purchased a glitter and a set of lashes. Your California Privacy Rights. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. Promise. Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. logged you out. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. subscription. In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I just finished up my glitter testers, too, so Im glad were releasing soon. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. It's fun to play with the trends, but you want to keep going back to the classics. Love the idea of contouring but don't know where to start? CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. "There's something there for everyone. Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . continue to use the site without a Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. Meet CoverGirl's first-ever CoverBoy, James Charles - USA Today Business, Economics, and Finance. In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. unless you renew or I love being extra pic.twitter.com/7Qu1yu8U2P. Who owns Gatorade: Coke or Pepsi? Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. Are gender roles relaxing inthe world of makeup? He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! We know that theres been an increased awareness of queer and trans people in our popular consciousness. Does Coverboy cover boy? For one thing, James has a considerable social media presence in a world that increasingly values social media. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. "Just wrapped another great CoverGirl shoot. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. ', This website uses cookies to At the age of 17, Charles is breaking boundaries and doing it in style. "We support anyone and everyone who wants to express themselves with makeup. That just means more revenue for them.. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. Gem is . For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! The Best Contour Palettes for the Ultimate Chisled Complexion. Whoever said it wasn't easy being green was lying. In the week since, he lost millions of . James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person whos on TikTok, even if you arent. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Gem is magenta pink base with chunky, iridescent octagonal glitters. https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. "When she asked me to collaborate, I thought, Absolutely.". We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. His skin and makeup are as flawless as you'd think. Select stories from the Monitor that empower and uplift. I love being extra pic.twitter.com/7Qu1yu8U2P. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. CoverGirl cosmetics names first-ever CoverBoy - nypost.com "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." 2023 Cond Nast. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with We're in love with CoverBoy James Charles' stunningly spooky Ouija "Fingers work great. If you have questions about your account, please Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. Log in to hide ads. We may earn commission from links on this page, but we only recommend products we love. Follow Facebook.com/CosmoBeauty. Similar-looking products, two totally different techniques. I love being extra pic.twitter.com/7Qu1yu8U2P. For an optimal experience visit our site on another browser. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". CoverGirl has announced its first ever CoverBoy. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. Yahoo Beautyreports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several social media platforms, such as YouTube, where he posts instructional videoson beauty styles and products. 2023 BDG Media, Inc. All rights reserved. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. TRYING COVERBOY MAKEUP BY WILLAM | JAYMES MANSFIELD - YouTube "These are the colors that I wear all the time, and they absolutely work," RuPaul says. CoverGirl's first CoverBoy: 17-year-old YouTube sensation James Charles Please click here to learn how. I can't wait to see where this opportunity takes him! With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . Use of this site constitutes acceptance of our In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review under the charming heading of do things that dont interest you: Many things that end up being meaningful, writes social scientist Joseph Grenny, have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. Or feet. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. An update on major political events, candidates, and parties twice a week. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. Your session to The Christian Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. Already a subscriber? Start here with our favorite contouring palettes for highlighting and sculpting. In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. Meet CoverGirl's first-ever CoverBoy, James Charles. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit.